The E-Comm Show
The E-Comm Show
Latest Episodes
How a Teacher Bootstrapped The Fidget Game to 8 Figures in 5 Years | EP. #247
A teacher gamified her classroom, watched reading scores jump, and turned it into an eight-figure brand in five years, without outside funding.In this 247th episode of The E-Comm Show, Andrew Maff talks with Brandi Dugal,...
The Answer to Rising Ad Costs Isn't a Bigger Budget | EP. #246
The brands that beat rising ad costs usually are not outspending anyone. They own a niche that competitors cannot easily copy.In this 246th episode of The E-Comm Show, Andrew Maff talks with Dmitriy Peregudov, Founder and...
How Decor Outdoor Rebuilt After Google Erased Its Organic Traffic | EP. #245
For years, 90% of Decor Outdoor's traffic was organic. Then, a 2022 Google update erased it almost overnight.In this 245th episode of The E-Comm Show, Andrew Maff talks with Bill Ferris, President of Decor Outdoor, about ...
How myGemma Built a Two-Sided Luxury Resale Brand | EP. #244
Most e-commerce brands scale by ordering more inventory. Luxury reseller myGemma has to buy every item from a real person first.In this 244th episode of The E-Comm Show, Andrew Maff talks with Andrew Brown, Founder and CE...
The Q4 ROAS Myth: Why Return on Ad Spend Is the Wrong Q4 KPI | EP. #243
ROAS feels like the right number to optimize. Andrew Maff thinks it is quietly stunting your growth, especially in Q4.In this 243rd episode of The E-Comm Show, Andrew breaks down the Q4 ROAS myth: why cost per customer beats retur...
