The E-Comm Show
Episodes
320 episodes
The Truth About Selling Your E-Commerce Business | EP. #235
Selling an e-commerce business is often the biggest financial transaction a founder will ever make.In this episode of The E-Comm Show, Andrew Maff talks with Paul Rafelson, Founder of Rafelson Law and SellerBasics, about business ...
How to Protect Your Brand on Amazon Before It Costs You Millions | EP. #234
Protecting your brand isn’t just about defending your intellectual property; it’s about protecting your revenue, your customer experience, and your business valuation.In this 234th episode of The E-Comm Show, Andrew Maff talks with Ma...
Why Most Amazon Ad Accounts Are Overcomplicated (And Quietly Burning Budget) | EP. #233
Too many Amazon ad accounts are being built for complexity instead of performance.In this episode of The E-Comm Show, Andrew Maff breaks down why hyper-granular Amazon PPC structures are causing brands to lose efficiency,...
Why Brands Keep Killing Ads That Are Actually Working | EP. #232
Your customers are not shopping in a straight line anymore.In this episode of The E-Comm Show, Andrew Maff explains why attribution has become one of the biggest challenges in modern e-commerce and how brands are unknowin...
Why Amazon Keeps Raising Fees…And What Sellers Need to Do Next | EP. #231
Amazon isn’t going anywhere, but the way brands use it has to change.In this 231st episode of The E-Comm Show, Andrew Maff breaks down the reality of selling on Amazon in 2026 and what brands need to do to stay competitive. Learn ...
Why Success in One Market Fails in the Next with Woowind | EP. #230
Scaling an e-commerce brand today isn’t about finding one winning channel; it’s about building a system that works across all of them.In this episode of The E-Comm Show, Andrew Maff talks with Konstantinos Chatziioannou, CEO &...
Meta Just Entered the TikTok Game…Here’s What It Means for E-Commerce | EP. #229
Meta just stepped into the TikTok Shop game, and it could change social commerce fast.In this 229th episode of the E-Comm Show, Andrew Maff breaks down Meta’s new affiliate and product-tagging features, how they compare to TikTok,...
Why Most Amazon Brands Scale Too Slowly…and Pay for It Later | EP. 228
Why do so many Amazon brands grow slower than they should…even when demand is there?In Episode #228 of The E-Comm Show, Andrew Maff talks with Andy Voggenthaler, Founder of Nonaste, about the real cost of underinvesting in growth....
TikTok Isn’t Profitable…And That’s the Point | EP. 227
TikTok isn’t profitable for most brands…and that’s not a problem.In this 227th episode of the E-Comm Show, Andrew Maff breaks down what’s really happening on TikTok in e-commerce today. After speaking with hundreds of brands, the ...
Creative Is the New Targeting: Why E-commerce Ads Fail Without Better Creative | EP. 226
Creative has become the most important factor in e-commerce advertising.In this 226th episode of The E-Comm Show, Andrew Maff breaks down one of the biggest shifts happening in e-commerce advertising: creative has replaced targeti...
E-commerce Cash Flow Problems: The Hidden Reason Your Marketing Isn’t Working | EP. 225
A lot of e-commerce brands think their marketing is broken when the real problem is cash flow.In this 225th episode of The E-Comm Show, Andrew Maff breaks down the hidden financial and operational issues that hurt e-commerce growth,
AI in Ecommerce: The Truth About GEO, LLM SEO & ChatGPT Shopping | EP. 224
AI in ecommerce is exploding, but most of the advice is overhyped.In this solo episode of The E-Comm Show, Andrew Maff breaks down what generative AI, LLM SEO, and ChatGPT shopping actually mean for ecommerce brands. Lear...
Amazon Is Maxed Out: The 2026 Omnichannel Playbook with Andrew Maff | EP. 223
Amazon is getting more expensive, more crowded, and harder to win on, especially for new brands. In this 223rd episode of The E-Comm Show, Andrew Maff breaks down why rising FBA fees, higher Amazon CPCs, and marketplace saturation a...
Amazon + Off-Amazon Growth Strategy: How to Turn Ads, SEO, and Data Into an Engine | EP. 222
Newsflash: Your Amazon growth doesn’t start on Amazon anymore.In this solo episode of The E-Comm Show, Andrew Maff breaks down how TikTok, SEO, email, paid ads, and DTC traffic now fuel Amazon rankings, and how smart brands turn e...
Win on Amazon, Walmart, and Beyond: Scaling Marketplaces with Carrera Revell | EP. 221
How do you stay in control of pricing, visibility, and brand equity while scaling on Amazon and Walmart?In this episode of The E-Comm Show, Andrew Maff talks with Tony Donoso, E-commerce Sales Director at Carrera Revell of Americas,
Amazon Account Survival Guide: Inside ASGTG’s Playbook for Seller Protection & Compliance | EP. 220
Amazon suspensions can end a business overnight…unless you know how to protect yourself.In this episode of The E-Comm Show, Andrew Maff talks with Ed Rosenberg, Founder of ASGTG, about account compliance, suspension recovery, and ...
Human-Obsessed CRO: Enavi’s Framework for Shopify Growth | EP. 219
Most Shopify brands blame ads when revenue dips, but the real leak is usually on-site.In this 219th episode of The E-Comm Show, Andrew Maff talks with Sheldon Adams, Head of Strategy at Enavi, about Human-Obsessed CRO and the Intr...
Scaling Beverage Brands Without Burning Demand with Waay | EP. 218
Scaling beverage brands isn’t about opening more doors…it’s about building demand first.In this #218th episode of The E-Comm Show, Andrew Maff interviews Morgan Zanotti, Founder of Waay, on how she’s balancing Whole Foods expansio...
Attribution Is Broken: How to Measure Paid Media ROI Without Losing Your Mind with Andrew Maff | EP. 217
Attribution is broken…and it’s not getting fixed.In Episode #217, Andrew Maff explains how to measure paid media performance without obsessing over perfect tracking. Learn why most attribution tools are glorified UTM trackers, how Meta s...
Why Most New Appliance Categories Fail…and How FoodCycler Didn’t | EP. 216
How do you scale e-commerce when customers don’t even know they need your product?In Episode #216 of The E-Comm Show, Andrew Maff talks with Serge Liberman from FoodCycler. From transforming Amazon into a powerful acquisitio...
Scaling Supplements on Amazon: How Smart for Life Uses Data to Win | EP. 215
Standing out in supplements takes more than good ingredients—it takes trust, data, and execution.In this episode of The E-Comm Show, Andrew Maff talks with Dan Head, E-commerce Manager at Smart for Life, about scaling clean-label ...
The Future of Social Commerce: How Shoppable Video is Changing Everything with Eitan Koter from Vimmi | EP. 214
Shoppable video is quickly becoming the most profitable acquisition channel in e-commerce, and this episode breaks down why.In Episode #214 of The E-Comm Show, Andrew Maff sits down with Eitan Koter, Co-CEO of V...
E-Commerce SEO vs. AI Search: Real Strategies for Ranking & Revenue Growth | EP. 213
Is eCommerce SEO dead? Not even close.In this solo episode of The E-Comm Show, Andrew Maff calls out the myths, scams, and misinformation around “AI-optimized SEO” and reveals what actually drives rankings today. Learn wh...
From Garage to $1M: How to Scale a Handmade Brand | EP. 212
From a single-car garage to Dragons’ Den fame, The Scented Market proves that heart-led eCommerce can scale. In this 212th episode of The E-Comm Show, Andrew Maff talks with Kristy Lynn Miller about how sh...
The 2026 Amazon Playbook: What Brands Must Do Next to Win Ecommerce | EP. #211
Amazon growth is changing…fast.In this 211th episode of The E-Comm Show, host Andrew Maff sits down with Scott Ohsman, a 19-year Amazon veteran, VP of Digital Commerce at Quickfire, and co-host of the top-ra...