The E-Comm Show
Episodes
331 episodes
The Answer to Rising Ad Costs Isn't a Bigger Budget | EP. #246
The brands that beat rising ad costs usually are not outspending anyone. They own a niche that competitors cannot easily copy.In this 246th episode of The E-Comm Show, Andrew Maff talks with Dmitriy Peregudov, Founder and...
How Decor Outdoor Rebuilt After Google Erased Its Organic Traffic | EP. #245
For years, 90% of Decor Outdoor's traffic was organic. Then, a 2022 Google update erased it almost overnight.In this 245th episode of The E-Comm Show, Andrew Maff talks with Bill Ferris, President of Decor Outdoor, about ...
How myGemma Built a Two-Sided Luxury Resale Brand | EP. #244
Most e-commerce brands scale by ordering more inventory. Luxury reseller myGemma has to buy every item from a real person first.In this 244th episode of The E-Comm Show, Andrew Maff talks with Andrew Brown, Founder and CE...
The Q4 ROAS Myth: Why Return on Ad Spend Is the Wrong Q4 KPI | EP. #243
ROAS feels like the right number to optimize. Andrew Maff thinks it is quietly stunting your growth, especially in Q4.In this 243rd episode of The E-Comm Show, Andrew breaks down the Q4 ROAS myth: why cost per customer beats retur...
The Future of Omnichannel Marketing: Why AI Now Decides Where Customers Buy | EP. #242
For years, Andrew has said the same thing: stop treating your website and your marketplaces as separate businesses. Now, AI has changed the picture again.In this 242nd episode of The E-Comm Show, Andrew Maff breaks down the future...
How Dilworth Coffee Drives 60% of B2B Leads Through SEO | EP. #241
What if SEO could become one of your strongest B2B sales channels?In the 241st episode of The E-Comm Show, Andrew Maff sits down with Dilworth Coffee CEO Jeff Vojtar to discuss how the wholesale coffee company built a dig...
Amazon Is Getting Too Expensive…Here’s What Sellers Should Do Next | EP. #240
Amazon isn't going away, but your dependence on it should.In this 240th episode of The E-Comm Show, host Andrew Maff breaks down the growing cost of selling on Amazon, from rising FBA fees and CPCs to inventory penalties, inbound ...
AI Shopping Agents Are Coming. Is Your Brand Ready? | EP. #239
The brands that win with AI won't be the ones trying to game the system; they'll be the ones customers already trust.In this episode of The E-Comm Show, Andrew Maff explains what AI shopping agents mean for e-commerce, ho...
Why Your Q4 Success Starts in Q3 | EP. #238
The strongest Q4 brands aren't simply better at running promotions, they're better at preparing for them.In this 238th episode of The E-Comm Show, Andrew Maff shares practical strategies for planning ahead, lowering customer acquisition ...
Building a Brand That Lasts: 20+ Years of Lessons from dogIDs | EP. #237
Building a successful e-commerce business isn't about chasing every trend—it's about making the right trade-offs.In this 237th episode of The E-Comm Show, Andrew Maff talks with Clint Howitz, Founder and CEO of dogIDs, about manuf...
How Purpose Built an Eight-Figure Brand: The Calyan Wax Co. Story | EP. #236
Purpose isn't just good for business, it's what gives customers a reason to care.In this episode of The E-Comm Show, Andrew Maff talks with Jacob Johnson, Founder and CEO of Calyan Wax Co., about building an eight-figure omnichann...
The Truth About Selling Your E-Commerce Business | EP. #235
Selling an e-commerce business is often the biggest financial transaction a founder will ever make.In this episode of The E-Comm Show, Andrew Maff talks with Paul Rafelson, Founder of Rafelson Law and SellerBasics, about business ...
How to Protect Your Brand on Amazon Before It Costs You Millions | EP. #234
Protecting your brand isn’t just about defending your intellectual property; it’s about protecting your revenue, your customer experience, and your business valuation.In this 234th episode of The E-Comm Show, Andrew Maff talks with Ma...
Why Most Amazon Ad Accounts Are Overcomplicated (And Quietly Burning Budget) | EP. #233
Too many Amazon ad accounts are being built for complexity instead of performance.In this episode of The E-Comm Show, Andrew Maff breaks down why hyper-granular Amazon PPC structures are causing brands to lose efficiency,...
Why Brands Keep Killing Ads That Are Actually Working | EP. #232
Your customers are not shopping in a straight line anymore.In this episode of The E-Comm Show, Andrew Maff explains why attribution has become one of the biggest challenges in modern e-commerce and how brands are unknowin...
Why Amazon Keeps Raising Fees…And What Sellers Need to Do Next | EP. #231
Amazon isn’t going anywhere, but the way brands use it has to change.In this 231st episode of The E-Comm Show, Andrew Maff breaks down the reality of selling on Amazon in 2026 and what brands need to do to stay competitive. Learn ...
Why Success in One Market Fails in the Next with Woowind | EP. #230
Scaling an e-commerce brand today isn’t about finding one winning channel; it’s about building a system that works across all of them.In this episode of The E-Comm Show, Andrew Maff talks with Konstantinos Chatziioannou, CEO &...
Meta Just Entered the TikTok Game…Here’s What It Means for E-Commerce | EP. #229
Meta just stepped into the TikTok Shop game, and it could change social commerce fast.In this 229th episode of the E-Comm Show, Andrew Maff breaks down Meta’s new affiliate and product-tagging features, how they compare to TikTok,...
Why Most Amazon Brands Scale Too Slowly…and Pay for It Later | EP. 228
Why do so many Amazon brands grow slower than they should…even when demand is there?In Episode #228 of The E-Comm Show, Andrew Maff talks with Andy Voggenthaler, Founder of Nonaste, about the real cost of underinvesting in growth....
TikTok Isn’t Profitable…And That’s the Point | EP. 227
TikTok isn’t profitable for most brands…and that’s not a problem.In this 227th episode of the E-Comm Show, Andrew Maff breaks down what’s really happening on TikTok in e-commerce today. After speaking with hundreds of brands, the ...
Creative Is the New Targeting: Why E-commerce Ads Fail Without Better Creative | EP. 226
Creative has become the most important factor in e-commerce advertising.In this 226th episode of The E-Comm Show, Andrew Maff breaks down one of the biggest shifts happening in e-commerce advertising: creative has replaced targeti...
E-commerce Cash Flow Problems: The Hidden Reason Your Marketing Isn’t Working | EP. 225
A lot of e-commerce brands think their marketing is broken when the real problem is cash flow.In this 225th episode of The E-Comm Show, Andrew Maff breaks down the hidden financial and operational issues that hurt e-commerce growth,
AI in Ecommerce: The Truth About GEO, LLM SEO & ChatGPT Shopping | EP. 224
AI in ecommerce is exploding, but most of the advice is overhyped.In this solo episode of The E-Comm Show, Andrew Maff breaks down what generative AI, LLM SEO, and ChatGPT shopping actually mean for ecommerce brands. Lear...
Amazon Is Maxed Out: The 2026 Omnichannel Playbook with Andrew Maff | EP. 223
Amazon is getting more expensive, more crowded, and harder to win on, especially for new brands. In this 223rd episode of The E-Comm Show, Andrew Maff breaks down why rising FBA fees, higher Amazon CPCs, and marketplace saturation a...
Amazon + Off-Amazon Growth Strategy: How to Turn Ads, SEO, and Data Into an Engine | EP. 222
Newsflash: Your Amazon growth doesn’t start on Amazon anymore.In this solo episode of The E-Comm Show, Andrew Maff breaks down how TikTok, SEO, email, paid ads, and DTC traffic now fuel Amazon rankings, and how smart brands turn e...