The E-Comm Show
The E-Comm Show
Reputation Rehab: Amazon Review Removal That Actually Works with TraceFuse | EP. #188
What happens when a single 1-star review tanks your listing- and you can’t ignore it?
On this 188th episode of the E-Comm Show, Andrew Maff interviews Shane Barker, CEO and founder of TraceFuse. Tracefuse is the first and only Amazon TOS-compliant system designed to ethically remove negative reviews…without shady workarounds or black-hat tactics.
From the emotional toll of a 1-star review bomb to the ripple effect on conversions, ad spend, and organic ranking, Shane shares why review protection isn’t just a reactive tool- it’s a critical piece of brand growth. He walks through how TraceFuse identifies guideline violations and why honest feedback is sacred- but fraud shouldn’t get a free pass.
What You’ll Learn:
- Why most sellers are dead wrong about what reviews can be removed
- The difference between real customer criticism and TOS-violating abuse
- What to do if you're suddenly hit with a review bomb or shady competitor tactics
- Why ethical review management is not about hiding criticism, but stopping abuse
- How removing fake or exaggerated reviews can boost CTR, conversion, and ROAS
Check out the Amazon Review Checker: https://tracefuse.ai/amazon-review-checker/
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Our goal is to help them remove negative reviews, obviously. And let's is that a headache for you? If it's a headache for you, let us take it on, right? We're a performance based company anyway, so you only pay when reviews actually get removed. And if it makes sense from an ROI perspective, then great, we should move forward.
Andrew Maff:Hello everyone, and welcome to another episode of the E comm show as usual. I am your host, Andrew Maff, and today I am joined by the amazing Shane Barker, who is the founder and CEO over at TraceFuse. Shane, how are you doing, buddy, you ready for a good show?
Shane Barker:Man, I'm doing awesome. Man, I'm doing really, really good. And I Yeah. Man, I just push ups. I hit some sit ups, actually, that's all a lie. But I am ready for the show. I didn't really do all that because you look great. I'm getting older. And, yeah, I mean, it's the filters. But yeah, yeah, no, I'm absolutely ready. Man, I'm ready to knock this thing out.
Andrew Maff:Beautiful. Man, you, you are the one of man, if I had to guess, like, definitely, less than five people who I've had on this show more than once. And, you know, congratulations, you're welcome.
Shane Barker:I mean, I mean, seriously, I just, you know, I always dreamed of this moment, or maybe I'd be on here a second time. I always told my wife, like, Listen, if I get on Andrew's show twice, I'm done, yeah? Like, at this point, I'll just retire. I'll be I mean, I'm already 1000 air. I mean, I don't want to get too personal, but I've got 1000s of dollars in my bank account. Like, yeah, you're crushing 2000 Oh, dude. Like, making a lot of money. Like, I'm a big deal.
Andrew Maff:Yeah, we should do this whole show dry sarcasm, so that everyone just has to guess what the value is so that we're not making it clear.
Shane Barker:Well, we're doing good so far. We're doing really good so far, because people are like, what did the title say? Talking about what not to do and how to do things differently in life. I don't know, but either way, yeah.
Andrew Maff:This is our moment to try out our stand up that we'vealways wanted to do. We'll talk. Now. We'll talk. We'll talk ecommerce. Shane, welcome back. Love you. Appreciate it. Thank you so much for doing this. TraceFuse. Let's pretend that everyone's a new listener. So let's, let's do a bit of a recap. Tell us a little bit about yourself TraceFuse, and we'll take it from there.
Shane Barker:Yeah, absolutely. So, yeah. So I name is Shane Barker, I grew up in the digital space. Have my own little website. Shanebarker.com did a lot of personal branding. There awesome stuff going on over there, and jumped in the Amazon space looking at reviews about five years ago, give or take, about two years of R&D research, trying to figure out if we could crack the code of getting reviews removed on Amazon after two hard years of losing my hair and thinking I'm doing the wrong thing in life, we were able to crack the code. So last three years have been pretty amazing. We help Amazon sellers remove negative reviews. We have about 500 clients, and we've removed over 13,000 reviews for our clients today. So pretty, pretty proud of that. Important, I think probably thing to a differentiator is to understand that we don't just remove all reviews that are on Amazon, right? I mean any critical reviews we talk when I say critical, I mean one, twos and three stars. We go after the reviews that are against Amazon's guidelines, right? Like Amazon's own rules. Somebody cusses, mentioned a competitor pricing, you know, FBA related stuff. They ship it late, it's broken, a ship used something like that. So if there's reviews that cause you stress, but they're legit reviews that really talk about your product, those ones, we you know, if there's nothing violating Amazon's guidelines or nothing fraudulent there, if we know, we can prove that there's a, you know, somebody attacking you,
Andrew Maff:Yeah, the immediate thing I thought about, well, a obviously that's something that we'd want to get removed. But at the end of the day, those things are, you know, constructive couple things, but the one I was just thinking about, you must criticism is not a bad thing. Someone make sure that people know that. I've had people reach out and say this review is terrible. And I'm like, is it true? They're like, Yeah, but I got to get it down. I'm like, well, then you need to iterate. You need to figure out how to improve your product. There's not much we could do there. So, you know, the thing is, is we're not here to clean up all every review so that you can get away with murder and continuously, you know, sell products that maybe aren't great. The goal here is to go for things that are legit should be removed if somebody's cussing doing something that's outside of, you know, of the control that you have. And you know, like I said, that's kind of the goal. have people reaching out to you all the time that use your platform that then are like, Wait, these reviews weren't taken down, and they totally should be, even though they are definitely viable reviews just because of a poor experience or something which happened, and sometimes they're beneficial from a marketing perspective, that's a different story. What? How do you like? How do you field that like, how do you keep just the constant people coming in brands just being like, Oh, this one should have gotten take it down. It wasn't. And it's like, yeah, because it's real,
Shane Barker:Yeah. Well, I mean, that's the thing is for us, is we just kind of look at it, look at the review. I mean, it really comes down. It's very simple for us if, if it violates Amazon's guidelines, and it's something that we would go after, even if it's a legit review, right? Like, somebody had a legit review, but at the end, they said, this product is effing terrible. Well, guess what? That's something that should be removed. Even though the review can be legit, that's what we look at, right? So it's not usually, like, I'll have people that once can say, hey, this is a very specific review, and this is really crushing sales. Those aren't really things that we deal with, right? Like, that's more of a, you know, you're gonna reach out to Amazon. What we're looking at is things that are clearly against Amazon's guidelines. Like, it's just like, we're, you know, you and I can look at it, and 20 other people could look at and say, Yeah, this, they're using the F word. Like, we really shouldn't be doing that on the platform. So that's, that's what we're looking at, right? Is stuff that's just like, blatantly, there shouldn't be there, really, Amazon is even looking at it going, okay, yeah, that makes sense. Like, there's really, we don't have to go talk to anybody. We don't have to debate this. I don't have to debate this. I don't have to bring a manager over. That's we that shouldn't be on the platform, right? So that's those are the things that we look at. If people have very specific problems about somebody saying the wrong thing, somebody says, Oh, I went to the hospital and almost died like you know, that's not necessarily against Amazon's guidelines, but last time I checked, if you take some creatine, you're not going to die. I don't know how many people have died from creatine. So, you know, that's what we look at, is like, like, does that make sense? Right? Like, well, there's other people that would help in those situations. For us, we want to clean up the asin, get people back up to their, you know, 4.3 4.7 whatever that may be, and really just clean up the listing. So we're looking for stuff that should be removed, or, once again, fraudulent stuff is in. Can be big as well, of where, you know, you've been attacked, maybe by a competitor or something. And our system actually, you know, now it actually indicates that too. It'll let us know if there's, if there's it'll flag it in our system. And then we have these things called humans, you know, they're, they're gonna be gone after AI. But yeah, yeah, we do still use humans. It's like, it's so archaic, but whatever, you know, it's like, I know, I know exactly.
Andrew Maff:Look with that, with without giving it away, because I know you're gonna, I don't, I know you're not gonna want to do that. But can you explain how exactly it works? Is it completely automated? Is it just automating support tickets? Is it some type of API feed, like, what? What's the actual nuts and bolts of it?
Shane Barker:Yeah, I can't tell you that, if we can go to the next question. No, I'm just kidding. No, I absolutely can. Yeah, I'm just kidding. No, no, I'm an open book brother. So yeah, no, what we do is, really, the process is this. So somebody goes and signs up with us. They're going to be filling out just some basic information. They put in a merchant token. When they put in their merchant token, that will actually, it pulls in all of their ASINs into our software. So then our software, what you able to do is be able to navigate around, and they'll be in charge of activating and deactivating ASINs. So they'll they can, you know, they want to activate a product, they want to deactivate a product. It's very, very easy. They literally click a button, and so when they click that button, let's say they have 50 critical reviews. When they click that button, we grab those 50 critical reviews, we run those through our AI software. When I say, AI, this isn't, you know, chat GPT, that just came out a year ago. I mean, we, we've been doing this for about three years with the AI side of things. So we've, you know, obviously it's machine learning. We're, you know, feeding the models, and they're getting better and better better. So what happens there is, it'll tell us, hey, this is either in violation of Amazon's guidelines or not in violation. And so if it's in violation of Amazon's guidelines, then we have those humans come back again, and then they come and actually take a look at the reviews, and they'll take a look at that and say, okay, hey, now I know where I want to file this, right? Because we we have some, I say, insider knowledge, not insider, like Amazon told us, but insider, as in, we filed so many cases, there's just some unique knowledge that we've gained through really filing them wrong for the first two years, right, and now we've gotten it down to a really awesome a system where, you know we have the data because we're filing so many cases. If Amazon changes a policy or changes something, we know it instantly, because maybe what we started doing here isn't working as well as it used to. So we have other departments or something that we can file with so that's mainly the process there. We file cases. We send emails directly to Amazon. Everything that we do is compliant with Amazon. And really, you know, we send those those cases, and Amazon either accepts them, denies them, responds back, doesn't respond back. It's a it can be a tedious process at points, you know we're but we have it down to where we know how many cases to file. We know you know when to file, what departments to file with, how long to wait until we ask for an update. These are all things that we've learned, you know, as you know, just through the whole process of learning as we go through this thing,
Andrew Maff:yeah, yeah. Interesting. What's like? A common misconception? I assume it's people think you could just take down all the bad reviews. Or is it, or is there anything else that's like, everyone thinks this, it's not true.
Shane Barker:Yeah. I mean, first of all, they just think it's easy, like, so my, one of my qualifying questions when I talk to any seller is, like, Hey, have you tried to do this? So if they say, yes, I've tried to do this. I can look in their eyes and it's just, you know, just despair and like, Okay, I just don't want to keep trying to do this. I love, I love banging my head on the wall. I mean, I love how it feels. But there's a certain point where I'm gonna have to do other things as a seller, right? Like, so what happens is, usually, at that point, they're saying, Hey, listen, we just want somebody to take on this headache. I've, you know, we all get to that point with anything we do in life, right in the beginning. For me, I've always been like, Oh, get it done myself. And I'll do it, I'll figure it out. And that's great, until you get to a point where you hopefully are older and wiser and you're like, Hey, I'm making enough money. Like, you know, I don't need to go mow my lawn. I don't need to go change my oil. There's other people that would love to take that on, you know, just as a basic example, it's the same thing with this. Like, now I would hire somebody to do my PPC, I'll hire somebody to do my SEO. I have knowledge when it comes to that, and I could do it myself. But, you know, there was a point in my career that I was the roadblock for everything, right? I became the person that was in the way of everything. I got to approve everything, and it's like, well, that's great until things aren't getting approved, right? Like, so that's what I look at with this, is like, are they at that point where, hey, we've tried to do it, we've filed 100 cases, and I just want to focus in other areas. You got to ask yourself, are you, you know, you a fireman, right? Are you in just putting out fires all day with your business? Are you actually growing your business? And that was a reality check for me. Back in the day, it was like, Man, I'm a fireman. I wasn't growing my businesses like I should be. I was, you know, in the middle of it, because I was the person in the middle of everything. And it's like, Hey, you got to outsource. So that's, that's what we look at it with TraceFuse. Our goal is to help them remove negative reviews, obviously. And let's, is that a headache for you? If it's a headache for you, let us take it on, right? We're a performance based company anyway, so you only pay when reviews actually get removed. And if it makes sense from an ROI perspective, then great, we should move forward. And the other huge upside is that they can pick their ASINs, right? So we're not saying, Hey, we have to go after your whole merchant token, or all of your your ASINs. Hey, you want to just go after your hero asin, or you just drop from a 4.2 to a 4.2 or, excuse me, 4.3 to a 4.2 then great. That's a huge transition. You can lose 10 to 50% of your sales. So what we're doing is like, Hey, where are you at in this process? You know, we're going to talk about a little bit, probably at the end of probably at the end of the podcast. We have a little special thing for everybody, but, you know, there's we want to make it so they can be able to do it on their own. But if you're past that point, you said, Hey, listen, I'm already done banging in my head, and, you know, I've lost almost all my hair. That's reason why I have these days, because I don't really have a lot of hair left from filing cases because of, you know, fake reviews. Like, yeah, I mean, I would take my hat off, but there's just not a lot of left up there. So, you know, don't embarrass anybody, especially when you got a nice big, full head of hair, man, you're just bragging over there. But that's okay. I keep gluing it back on, and it's working, bro, that what kind of glue do you use? I need some of that my life. I I thought about going out to Turkey. I went to Turkey. This is a funny story. I went to Turkey to go I was at a speaker, did a speaking event out there. And all the guys, have you ever been to Turkey? No, oh, God, so it's a trip. Like I was walking around, it looked like everybody had their heads peeled off. Like, I'm not joking, like there was tons of people in the airport. Well, Turkey is where everybody goes to get the hair implants, or, like, there's some kind of, yeah, like, I didn't know. Like, I just thought everybody was getting attacked. I was, like, looking for a guy with a machete that was just gonna come just gonna come out start hammering people. No, I'm, I was like, hold on, what is going this? This country's really getting attacked. You know, this was a number of years ago, and I looked it up, because I was like, this is this? There's an epidemic here, like, people's heads are blowing up, or something just not right is happening, and it literally, Turkey is where everybody goes. So that's why I'm just, don't I'm not saying you need that you're doing solid, but you're not doing it. Yeah? It was crazy. I just thought there was a lot of really mad wives or I didn't know what was going on. But needless to say, if you need a hair transplant, Turkey is where to go from what I've heard.
Andrew Maff:This episode is sponsored by Turkey. So what? Um, what inspired you to make this like, what? What did something happen where you were like, screw these reviews. I gotta fix this problem. Like, tell me that story.
Shane Barker:Yeah, yeah. Really, for me, it was, uh, I was, I'd always want to do, like, a SaaS product, right? And I was always kind of intrigued by that. Had friends that had done really well with SaaS products. But, you know, I grew up in the like the SEO industry and influencer marketing, and by the time I wanted to come up with anything, it was kind of saturated. Not that there wasn't new ideas and stuff, but I was just like, Yeah, you know, I want to go compete with everybody. Plus I knew a lot of those people, right? So that was kind of the hard part, too. Not that I'm not, you know, shy about competing, but I just thought, well, I don't really want to knock and, you know, that's the way people feed their kids last time I checked. So, you know, I was just kind of sitting back knowing that an opportunity would come about, and we were obviously in the E commerce space and helping out some clients on Amazon. And then that's when I kind of had the aha moment. I was like, Well, what's a common factor that everybody has issues with? And reviews was a big issue. And so I thought. And let me see if I can kind of crack this code. I went in a little cocky, probably way too cocky. Actually. Was like, oh, click the Report button, files some cases. Yeah. I mean, I've almost got a full head of hair at that point. I don't know. But anyways, I don't want to go into that again. But yeah, so it was. It was kind of those aha moments, yeah, shout out to my, my people that are getting their hairs implanted. Yeah, it was, it was kind of crazy, because I thought, well, the review thing has got to be easy. Well, once again, two years into it, I honestly was thinking, and I I should probably have just, like, put my money in another place, or become, like a barista, or maybe sell shoes or something like, I was like, There's got to be something better for me out there, which making coffee is a strong thing for me. But yeah, it was, that was, that was reality check, you know, like I said, of two years into it, we finally, finally cracked the code after, you know, a lot of praying, which is not a good marketing strategy, just so, you know. But I guess it does help over time, if you pray enough to the right little baby Jesus or whoever you pray to, that's what I did. And, you know, all of a sudden, making some magic happen, and we were able to crack the code. So I was very, very happy about that. But getting to that point, as you know, every entrepreneur, it's like, when do you jump ship and go to something different, right? We were, I was close, man. We were, I mean, we're working on almost full time for two years. I mean, that's a lot of cases to be filed, and, yeah, there was a lot of back and forth that we were, we were able to figure out because of that. I mean, that's but, you know, it's now, we're at a place where things are going really, really well, and we're very, very excited about it, but our goal is just to help sellers. I mean, we just, you know, we know it's already, there's already 10,000 things you got to do, right? You know, when you make money, it's awesome, but it's, there's just, it's a very like anything. I mean, anytime you're going to go sell anything, if it was easy, everybody to be doing it, you know, yeah. So we look at this going, okay, how can I take away a little bit of the headache, right? And the review thing is something most of the time, people are like, sellers, like, Ah, you can't do it now. We've removed so many. They're like, God, how is that even possible? I can't remove one and you can remove 13,000 and I'm like, well, hasn't been an easy ride. You know? It's not an easy journey. My journey has been a lot of ups and downs as an entrepreneur, right? But, but we've been doing doing a good job, and we've got some great testimonials from some awesome clients. So I'm I feel very fortunate.
Andrew Maff:How do you like? I can imagine, this is probably a question you get from a lot of brands of like, proving out the value, right? Like, okay, hey, let's say, you know, they, they put it into your system, they've got 100 reviews. They can see that, you know, maybe five of them are clearly fraudulent, and you can help take them down. I'm sure one of the following questions from a lot of brands is like, what, what's that going to do to my sales? Like, I know you can't really answer that question, but what? What is the the answer you typically provide to that, and then we'll just plaster this on your website so that people stop asking you.
Shane Barker:Yeah, absolutely. That sounds about right? Yeah. I mean, really, at the end of the day, it comes down to we actually have a calculator that we've created. So the calculator does exactly that. Now, the calculators in beta will always be in beta. So, you know, because Amazon weighs things differently, does different things here. But really what we do is that calculator will so if you drop down from your 4.3 to 4.2 when there's a little calculator, you can toggle over to, let's say you want to get back up to a 4.3 and it'll tell you approximately how many critical reviews we need to remove. And so that's a calculator that we've created mainly for that, right? Because I don't want, as the owner, I don't want people to go and spend tons of money with us and not have some kind of ROI, right? So obviously they know what they're, you know, they should know what their sales are. And if you went from a 4.3 to 4.2 I mean, I've seen clients drop from 10 to 50% of their sales like easily. So you know, you're gonna say, Okay, if I was at 100,000 now, at 50,000 does it make sense to remove 15 or 20 reviews? I would say it does. Right? The other thing that's that's very valuable that we didn't talk about last time we chatted, because I didn't have it yet, is the monitoring. So now we do monitoring, which is baked into the program. So that means is from, you know, let's say, if you guys get reviews today, our system would grab those reviews, review them, and see if they're in violation of Amazon's guidelines or fraudulent, and then we file on them for free, and they only pay when the reviews get removed. So now what that does that adds a level of security. You know, you think about a month before Prime Day or Christmas, you hear all the horror stories of people getting bombarded in or things happening get all kinds of reviews and getting knocked down. I mean, it's like if you had a brick and mortar store where you were selling sweatshirts and the person next to you was selling sweatshirts and somebody, right before a month for Christmas kicked in your door and stole all your sweatshirts. I mean, that's really what it is, right? It's like, yeah, you know, just and so what we do is we monitor them now, so that'll make it. So if anybody comes in and tries to take your sweatshirts, you know, we have like, little pistols and handguns that will try to stop taking your sweatshirts. Yeah, that's, that's, that's all baked in the gun, all that kind of stuff. You won't ever get in trouble. My team takes full responsibility for anything that happens to those people that try to take your sweatshirts.
Andrew Maff:Yeah, is that account wide or on an asin basis or both?
Shane Barker:It's actually, well, it's for whatever asin is active in the back end of our software. So when they pull in, let's say, pull in 100 ASINs, they want to activate five of them. That's totally fine, but those are the five that'll be protected. The other upside to that is, really, when you do a launch, right? Because obviously, as you know, you can do a launch, everything's going great. You get one one star review, and it's crushes you, and competitors know that. So what we do is, if you monitor, you know, click to monitor it or make it active, there's a higher likelihood, obviously, if they come in and cuss or say something crazy, that we can get that removed. Now we can't guarantee to get it removed, but and at least adds one level of security. You know that if somebody comes in and says something that we can file on, we're going to be filing on it to try to clean up that launch and get you back out there.
Andrew Maff:Yeah, is there a benefit outside of the obvious, of just time for when a review comes in immediately being like, Hey, this is fraudulent. Like, is it harder for you to get ones taken down if someone comes to you brand new and is like, I have these and they're from like, two years ago?
Shane Barker:So there's two answers to that. So one, the newer reviews are gonna have gonna be weighted different than the older reviews. And the reason why that is is for obvious reasons. If you, you know, had a product five years ago, your product today is probably different than the product you had five years ago. You years ago. Amazon starts to weigh those a little differently. So my recommendation. The reason why we did the monitoring is that if a review comes in today, what you don't want, and we've seen this either through people attacking or things just happening, is the review could have a cuss word in it, or have pricing, all this stuff that shouldn't happen, then people click that it's helpful, and then guess what? That becomes a little much harder, a little harder for us to remove, because an Amazon goes well, but it's helpful, right? Which is less of a human looking at it, more of Amazon just saying, hey, if everybody thinks it's helpful, then it's helpful, even though it could have a cuss word or it could have something in there. So our goal is is to go in and get it filed on that, get that thing removed, and not having letting people click that it's helpful, because that shouldn't even be there anyways. And I've seen that quite a few times where people have, you know, 100 times people have clicked that it's helpful. And then it's like, even though it's something blatantly against Amazon's guidelines, those become more challenging for us. But we can remove reviews all the way up to when the asin was created. We can even do vine reviews. You know, Vine reviews, if somebody custom a vine review or mentioned a competitor, those are ones that we can, we can file on and potentially get them removed as well. So, you know, really anything that's out there, as long as it's in violation or potentially fraudulent we're filing on it. If it's a legit review, there's nothing we're going to do about that, like it's, you know, it's just a life lesson. You got to learn from it and make a better product, or understand what they're saying and how you can improve things which can be valuable.
Andrew Maff:Yeah. Shane as usual, man, this is awesome. I really appreciate it. I want to give you the floor let everyone know where they can find out more about trace views and tell them anything else you want them to know and more about you.
Shane Barker:Absolutely. Yeah, dude, I love turkey. It's almost lunchtime, yeah? So, yeah. I mean, you guys can reach out to me. Obviously, the website is tracefuse.ai, that's T, R, A, C, E, F, U, S, E dot AI, you can also reach out to me at Shane, that's S, H, A, N, E, at TraceFuse.ai, and last but not least, we're going to put it in the show notes, but we have a Amazon review checker, so this is going to be, it's just trace views.ai, forward slash, Amazon, dash review, dash checker. And for all of you that can't spell, we'll have a link in the show notes for you guys. You guys can click on that. What's gonna happen there is, when you click on it, you can go in and put in your Asin. It'll usually take about an hour to actually create a free report for you. You have to verify your email address, make sure you're not trying to spam us, and then, great, you get a report in your inbox. Like I said, takes about an hour, hour and a half, depending on unless it's a huge ASIN, what we do is we pull all that information in. We look at your reviews, our AI will tell us which ones are not compliant with Amazon's guidelines. And you actually can use that to file and then the top right hand corner is that infamous calculator that we talked about, the calculator where you go and toggle this thing back and forth and see approximately how many critical reviews you need to remove. And that is all free. 99 that's gratis. That is no pagas for all my Hispanic folks out there, you don't have to pay for it. So it's absolutely free. Go check it out, take a look at it and file some cases. And if it doesn't work, guess what? TraceFuse will always be here to save the day.
Andrew Maff:Love it. That was amazing. Shane, thank you so much. Everyone who tuned in as usual. Thank you all. Make sure you do the usual thing. Rate, review, subscribe. All that fun stuff, on whichever podcast platform you prefer, or head over to the Ecommshow.com to check out all of our previous episodes. But as usual, thank you for joining us. See you in the next one. Have a good one!
Narrator:Thank you for tuning in to the E comm show, head over to ecommshow.com to subscribe on your favorite podcast platform or on the BlueTusker YouTube channel. The E comm show is brought to you by BlueTusker, a full service digital marketing company specifically for E commerce sellers looking to accelerate their growth. Go to bluetuskr.com now for more information, make sure to tune in next week for another amazing episode of the E comm show you.
